Jewelry Care

 Jewelry Care Instructions — The Mad Rose

Your jewelry was made to be worn, loved, and lived in. With a little care, you can extend the life and beauty of each piece—especially when it comes to gold-plated styles.

 General Care Tips

  • Remove jewelry before showering, swimming, or exercising.

  • Avoid direct contact with perfumes, lotions, sunscreens, and household cleaners.

  • Store in a cool, dry place—ideally in a soft pouch or separate compartment to prevent scratching.

 Gold-Plated Jewelry Care

Our gold-plated pieces are crafted from sterling silver, never brass, and layered with real gold using advanced plating technology. This ensures a rich finish and better durability than typical fast-fashion jewelry.

That said, all gold plating is a surface treatment, and it can gradually wear down over time—especially with daily exposure to moisture or friction.

 Can I get gold-plated jewelry wet?

We strongly recommend avoiding water when wearing gold-plated pieces. Showering, sweating, or swimming can accelerate the fading of the gold layer, causing the sterling silver underneath to eventually show through.

 Permanent Jewelry Considerations

Permanent jewelry is designed to stay on—day and night, through every moment of life. Because it can’t be removed, water exposure is inevitable, which makes your choice of metal especially important.

 Here’s what to know:

  • Gold-filled and gold-plated permanent jewelry will eventually wear over time due to constant exposure to water, skin oils, and friction.

  • While our plating is high-quality, even the best gold-plated piece will not last forever if worn 24/7.

  • For a truly lifetime permanent piece, we recommend choosing solid 10k gold or higher.

Gold plating advancements have improved greatly—and with good care, you can extend the life of your jewelry significantly. But when it comes to permanent jewelry, the base metal matters most.

 Cleaning Tips

  • Gold-plated or vermeil: Wipe gently with a soft, dry cloth. Never scrub or use abrasive cleaners.

  • Sterling silver: Use a silver polishing cloth to restore shine. Avoid silver dips or liquid cleaners, which may damage plating.

 Preserve the Beauty of Your Piece

The better you treat your jewelry, the longer it will stay beautiful. Clean it regularly, store it safely, and protect it from harsh environments—and your Mad Rose pieces will continue to shine for years to come.